Regional Bank

About the client

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Scope

The bank was approximately a $10B bank that had just hired a group of new producers.  The bank was successful but had struggled to onboard inexperienced revenue producers.  The bank hired Multiply to create the process which included documenting the overall message of the bank that included:

• How the bank differentiates itself in the market
• How the bank competes and who it competes against
• The offerings the bank specializes in and how to differentiate the offerings

Multiply then worked with 6 associates to ensure they became conversational with the message in all client-based scenarios, as well as to help them anticipate objections and intentionally prepare for every encounter.

Solution

Multiply created a methodology for the bank such that it could use to onboard and manage new associates regardless of level. The associates gained a new level of comfort through the formally documented message.  One associate was able to add a client with $1M+ in deposits which could be directly tied back to the Multiply engagement.