Success Stories
Discover how leading companies have transformed their sales teams with Multiply's AI-powered training platform and Murphy's expert coaching.
Revenue Growth Success
Technology FirmThe Challenge
A technology firm was struggling to increase revenue despite having a dedicated sales team. Their revenue had plateaued since the beginning of the year. While conversations with prospects were engaging, they failed to translate into revenue-generating opportunities.
The Solution
Multiply introduced Murphy, an AI-based sales agent that evaluates sellers during simulated meetings. Murphy focuses on four key areas: meeting setup, sales messaging components, conversation transitioning, and communication style.
The Results
• Meetings transformed from good conversations to great sales meetings
• Sales team gained ability to turn conversations into revenue opportunities
• Immediate and significant impact on meeting effectiveness
Fortif Law Partners
Legal ServicesAbout Fortif
Fortif Law Partners combines the agility of a boutique practice with the stability and expertise needed to serve clients from startups to Alabama's largest companies. They emphasize a collaborative approach to "fortify" clients through collective attorney experience.
The Analysis
During an online interview, senior partners Bing Edwards and Gabe Tucker were asked about their firm. Murphy was used to analyze Bing's elevator pitch in real-time, demonstrating the AI's capability to provide immediate feedback on messaging effectiveness.
Murphy's Evaluation Framework:
Murphy's Feedback
Cleo Education
EdTech/HealthcareAbout Cleo Education
Cleo Education was founded by Piper Latham to assist nursing students in practicing how to read and interpret x-rays outside of a lab setting. Cleo provides a comprehensive library of x-rays, along with certified radiologists offering accurate answers for students to compare their interpretations against.
The Preparation Process
Before launching her product, Piper developed the CLEO sales message using the Multiply + Murphy system. She practiced her messaging extensively to become skilled at conducting sales meetings with universities and other potential clients in her target market.
The Launch Video Success
Piper used Murphy to prepare for a well-choreographed product launch video. The format felt familiar yet more polished and professional than a typical conversational sales meeting, while still following the content she developed with Murphy.
Professional Production
The video was clearly produced and choreographed, allowing Piper to deliver a near-perfect presentation that earned a GREEN rating from Murphy.
Context Recognition
Murphy didn't detect asks or transitions back to prospects, which is normal since this was an Instagram reel rather than a live conversation.
Smart AI Analysis
Murphy recognized the speaker as "Piper delivering the pitch" rather than strictly following script identification, showing contextual intelligence.
Murphy's Advanced Context Understanding
Test 1: CLEO Messaging
Using Piper's CLEO messaging framework, Murphy graded the video as excellent
Test 2: Different Framework
When Ryan ran the same video using Multiply + Murphy messaging framework instead of CLEO messaging, Murphy understood the context difference and graded accordingly, showing it's more than just an AI prompt relying on internet context.
Results & Impact
Perfect Execution
Achieved GREEN rating on professional launch video
Multi-Format Success
Applied training to both live meetings and video content
Market Readiness
Prepared for successful university client engagement
Professional Launch
Polished, confident product introduction
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